Regional branding – Toyama

Tourists tend to visit Japan following a similar route, from Kyoto to Osaka and then Tokyo. Inter Media Japan encourages travelers to take a different route and enjoy the jewel of Toyama. Toyama is unique for having the only glaciers in East Asia outside Russia. It also has many of Japan’s greatest cultural treasures such as the famous temple, Zuiryu-Ji, often missed by foreigners. It is most well known for its sublime scenery and for being the most environmentally friendly city in Japan.

Services offered:
– Fam trip planning for foreign media
– Coverage in JAPAN and the WORLD


Government – Toyama city


Nation and Regional Branding

ISSUE 15 – APRIL 2016 [P49-50]
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